I received an email with the below headline recently from my company. I sat and looked at it a long time before it made any sense to me. That apparently didn’t work at all because, in fact, it never made any sense to me and still doesn’t. I’m chalking it up to my company trying to be ultra-modern and ultra-politically correct at the same time. Without further ado, the headline:
Inclusion Begins With Us: Employees Urged to ‘Self-identify’
If you have to put literal air quotes in a headline, then you probably need to change the wording.
Ok, I’m off to self-identify.